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Schedule and Events

Saturday, October 5, 2019

4:00 p.m. | Registration

Registration and packet pick up will take place on Friday, October 4th from 4:00-6:00pm at the Erickson Club (1331 Clinton St) and also on Saturday, October 5th from 5:00-7:00pm on the UW-L track.

5:00 p.m. | Family Fesival

Grab the entire family and head on over early to enjoy the free youth activities on the field at UW-L sponsored by Altra Federal Credit Union. Bounce houses, games and more. It's sure to be fun for the whole family.

6:30 p.m. | Deke's Dash (Kids)

FREE for all kids 2nd grade and younger thanks to our sponsor McDonald's! Youth will race on the UW-L track.

7:00 p.m. | 5k FUN Run/Walk

Ready. Set. GLOW! Our title sponsor, Schneider Heating & Air Condition, will get us glowing starting at 7:00pm. All runners and walkers will take off from the UW-L track. Enjoy the glowing course through Myrick Park and the trails that are lit up with colorful lights.

8:00 p.m. | After Glow Party

Immediately following the race, join us at Myrick Park for food, beverages and music!

8:00 p.m. | Family Screen on the Green Movie

Families can plan to stick around for a movie on the big screen! Grab your blankets and enjoy a family friendly movie on the field at UW-L.

Glow Sponsors

Shooting Stars

Presenting Sponsor

Shooting Star Sponsor

Philanthropic Sponsor

Philanthropic Sponsor

Major Sponsors

Family Festival Sponsor

Deke's Dash

Event Sponsors

Cosmic Sponsor

Galactic Sponsor

Galactic Sponsor

Galactic Sponsor

Stellar Sponsor

Media Sponsor

About Glow

Learn why we Glow.


At an early age, Deke recognized the importance of providing a safe, fun and welcoming environment for local youth. It's no wonder that Deke chose a career with the Boys & Girls Clubs of Greater La Crosse, where he served as Director of Operations. Deke had a tremendous zest for life and dedication to helping the children of the Boys & Girls Club.


The Boys and Girls Clubs of Greater La Crosse turns no child away. For every $20 made by Glow in the Deke, the cost of one child's entire year of membership at the club is covered. And together with the Hope Lives Foundation, an annual scholarship of $1,000 is awarded to a local young adult whose life was affected by cancer.


Beginning in 2010, friends of Deke Kroll organized the first "Deke's Run". After the 2011 run, the Hope Lives Foundation became involved as the event producer. The Hope Lives Foundation changed the format to a glow in the dark run/walk and added other events, gradually growing participation.Glowers.

Did you have a great time last year? Let us know!

Photos. Stories. Crazy costumes. We want to hear it all! Leading up to the event, we'll be posting contests and giveaways on our Facebook page. Connect with us to keep up on all the latest news and updates.

Get In Touch

We're just a click, call or visit away.
Hit us up with any questions you might have!


P.O. Box 65
La Crosse, WI 54602


Nicole Brei
P : (608) 784-3783