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Schedule and Events

Saturday, September 24, 2016

5:00 p.m. | Charmant Pre-Party (optional)

Meet up with other Glowers at the Charmant pre-party! Bikers will depart together at 7:30 p.m. Shuttles will bring runners and walkers to Pettibone Beach House every 20 minutes beginning at 5:00 p.m.

5:00 p.m. | Registration Opens

Join us at the Pettibone Beach Shelter. Day-of registration is available, but prices increase to $35 on the day-of, so be sure to register early!

6:30 p.m. | Deke's Dash (Kids)

Sponsored by the Ronald McDonald Foundation (Courtesy Corporation), children under 12 race for free on the first part of our course. Don't miss this chance to run under the lights!

8:00 p.m. | Run/Walk Begins

How bright can you glow? We'll kick-start the event with a glow-infused send-off from the Pettibone beach house. Bikers will depart first, then kids and families are welcome to run or walk together!

9:00 p.m. | After Glow Party

The After Glow Party is sponsored by 3RT Networks. Join us in the beer garden for beverages, food and music!

8:45 p.m. | Screen on the Beach

Allergy Associates sponsors the cinematic experience of the year! Bring your sleeping bags and lawn chairs to claim your spot on the beach for an HD movie on a HUGE screen!

Glow Sponsors

Shooting Stars

Presenting Sponsor

Presenting Sponsor

Philanthropic Sponsor

Philanthropic Sponsor

Major Sponsors

Shoeless Revolution

Pettibone Park Sponsor

After Glow Party

Screen on the Green

Deke's Dash

Mile Marker 1

Mile Marker 2

Mile Marker 3

Event Sponsors

Cosmic Sponsor

Cosmic Sponsor

Cosmic Sponsor

Cosmic Sponsor

Cosmic Sponsor

Cosmic Sponsor

Galactic Sponsor

Galactic Sponsor

Galactic Sponsor

Galactic Sponsor

Galactic Sponsor

Galactic Sponsor

About Glow

Learn why we Glow.


At an early age, Deke recognized the importance of providing a safe, fun and welcoming environment for local youth. It's no wonder that Deke chose a career with the Boys & Girls Clubs of Greater La Crosse, where he served as Director of Operations. Deke had a tremendous zest for life and dedication to helping the children of the Boys & Girls Club.


The Boys and Girls Clubs of Greater La Crosse turns no child away. For every $20 made by Glow in the Deke, the cost of one child's entire year of membership at the club is covered. And together with the Hope Lives Foundation, an annual scholarship of $1,000 is awarded to a local young adult whose life was affected by cancer.


Beginning in 2010, friends of Deke Kroll organized the first "Deke's Run". After the 2011 run, the Hope Lives Foundation became involved as the event producer. The Hope Lives Foundation changed the format to a glow in the dark run/walk and added other events, gradually growing participation. In 2015, we were honored to host nearly 2,000 Glowers.

Did you have a great time last year? Let us know!

Photos. Stories. Crazy costumes. We want to hear it all! Leading up to the event, we'll be posting contests and giveaways on our Facebook page. Connect with us to keep up on all the latest news and updates.

Get In Touch

We're just a click, call or visit away.
Hit us up with any questions you might have!


P.O. Box 65
La Crosse, WI 54602


Nicole Brei
P : (608) 784-3783